Wednesday, May 05, 2010

BIG NEWS: We've launched a new t-shirt website - Parinto.com

We have a new addition to the Mr Vintage family, www.parinto.com

This morning at around 9.35am (Sandard GMT +12) we welcomed www.parinto.com in to the world. It’s a healthy, functional website, full of t-shirt designs ready to be shipped to your doorstep. We’ve been trying for a while now; but it’s always a pretty tough road building a website, and we’ve kept it on the down low to avoid any potential disappointments, but it’s finally here.

Baby analogies aside, we’re really happy to be announcing the launch of Parinto, and we’d love for all of you to check it out if you’ve got a spare couple of minutes over your lunch break. I can personally guarantee it’ll be more interesting than anything on facebook or twitter today - unless the Parinto news is on facebook or twitter I guess. LINK.

It’s an idea we’ve had for a while; we’ve always wanted to do something that was a little different to Mr Vintage – branching away from the Kiwiana designs – something a little more art-focused. We wanted to create an Internationally accessible brand, work with Internationally acclaimed artists, and create a community for creative’s to contribute and share their passions.

It wasn’t till we met Auckland based designer Stephen Richardson that we realised we could work together; combining our resources, marketing, experience, creativity, and most importantly vision, to create a site that would not only act as an online store, but a creative hub for our favourite International artists, designers, illustrators, and photographers to showcase their latest works.

Fronting the Parinto brand will be Stephen Richardson, you may’ve heard of his label; Richard…son. Richard…son won Metro Magazine’s “Best t-shirt” award in 2007, so he’s kind of a big deal in his own right. He’s a well-travelled dude, and as well as featuring his own designs, he’s handpicked a roster of his favourite designers, illustrators, photographers, and artists to design t-shirts for Parinto. These include Tank Girl comic book legends Alan Martin and Rufus Dayglo, fine artist Max Gimblett, Madrid based illustrator Blanca G√≥mez, original Memphis Design member Nathalie Du Pasquier, the Cut Collective, and fashion stylist and blogger Adam Bryce amongst others.

You should sign up to the newsletter as well, that’d be a real smart move on your behalf; I tell thee. www.parinto.com Make sure you drop by, there’s a lot more to do than just shop; with a section devoted to keeping you up to date with the contributors involved, read interviews with them, learn about their latest exhibitions, as well as exclusive opportunities to win original pieces by the artists.



If you've got any press enquiries, please contact stephen@parinto.com

5 comments:

I am Morgan... said...

Why no Brunei in country selection? :(

Cat said...

I love the new site, im all over it like a bad smell. Not loving the rogue apostrophe in your blog post/email tho! It makes me :'C

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