I see that 2 Degrees have now launched, and I’ve got to say that I’m pretty impressed with their whole marketing campaign and launch…. Using Rhys Darby in the campaign is like fishing with dynamite – the guy’s more bankable than Will Smith. And their plans seem pretty sweet too, Mel has got herself a SIM card, so it’ll be interesting to see how that pans out – I’m more than interested in jumping ship.
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