Feedback on Daily Tees as Requested.

We got an email the other day from some dude who wasn’t all that happy about our t-shirts and, well, our site in general. We don’t get that many excessively negative emails like this, so I thought it’d be fun to reply to him and share the whole conversation with you guys. I think subconsciously I felt compelled to challenge this particular young man because he had the old ‘69’ included in his email address. I think anyone that has 69 in their email address needs a swift slap to the face. Sadly the correspondence didn’t last as long as I had hoped, but it might make for some interesting reading in any case.

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Subject:Feedback on Daily Tees as Requested.
From:Dave
Enquiry date:2009-07-07 12:36

Seriously Poor designs. I have no idea what your marketing strategy is, but can you honestly see people wearing the vast majority of these shit designs you have been spamming out.

I currently own two of your shirts; "Hamiltron City of the Future" and "Georgie Pie." The latter is the only great daily shirt release so far and the former is class.I once purchased "Keep NZ Beautiful" but literally threw it away after one wear - the Kiwiana design was great. However the Shirt was a poor cut, making me [6ft, 70kgs, slim build] look like a formless, raging fatty! It also was thick, coarse and picked up lint + fiber like crazy. Finally the transfer/decal was a horrible plastic that didn’t breathe or contour with the shirt folds.

Kiwiana is truly cool, but it needs to be mainstream to appeal to me. 90% of the designs that you have released in you daily t-shirt have been obscure and rubbish. I actually unsubscribed to the mail list for a time as it was painful to see. Added to this was the sheer dorkyness of some of the concepts. I hate being forced to explain a funny t shirt, it is akin to explaining a joke, and it loses so much when done.

I would suggest you look around some of the other Tee sites; 6dollartshirts.com, bustedtees.com, snorgtees and my favourite - palmercash.com.

I only frequent mrvintage on the forlorn hope you have required some class. Strangely some of the better designs have disappeared - e.g.; "Monopoly - I won $10 in a beauty contest" etc. I assume you pay a royalty fee so your margins are smaller, but variety and consumerism based shirts are rockin.

From: jay@mrvintage.co.nz

To: g####_69@hotmail.com

Subject: Re: Feedback on Daily Tees as Requested.

Date: Wed, 8 Jul 2009 11:57:33 +1200

Hey Dave,

Thanks for your feedback, we appreciate all feedback here at Mr Vintage - good and bad.

I'm glad you have contributed towards our wages by buying a few of our t-shirts. That's great news. I'm sorry to hear our Marketing Strategy is not to your liking, but it appears that your opinion is in contrast to the majority of our customers - who have shaped this model.

I'm also sorry to hear the KNZB t-shirt wasn't to your liking, it may have been in the age of our first t-shirts, which were a little bigger. But your size dimensions do astound me, and I'm happy to say that Andy from work has made some suggestions. Andy spends a lot of time at the gym, and his body is a master-piece. He says that he too used to be a frighteningly skinny boy, and he would recommend that you begin to eat bigger meals; plenty of protein, carbs, and a whole lot of steak. After this he recommends you hit the gym and work your way in to a Men's Small. Prospective lady friends will too notice your increased efforts to look more manly and less rake-like.

Thanks for pointing out those websites, seeing as we're in the t-shirt industry we're always interested to see what other professionals are up to. I've circulated the list around the office, and we're all going to take turns on the only office computer that has Internet capabilities and check them out. We'll probably all sit around and talk about t-shirts while the web-pages are loading as well, as the connection via dial-up is not the quickest apparently. We want to unbundle soon. Amateurs.

Again, I find myself apologising. Our designs should never have been so obscure that you had to explain them to your friends. Please send my apologies to them for making them think - that was wrong of us, and I will make a promise to you: We will never design a t-shirt that makes you think. *Pinky Promise*.

I regret to inform you that in addition, we will not be altering our 'Marketing Strategy' for you. If you have any further concerns, please let me know and I will put my head together with Andy and come up with a suitable solution for you Kind Sir.


Regards,

Jay Govind

Prince of Marketing

Mr Vintage Ltd

From: Dave
To: jay@mrvintage.co.nz
Sent: Thursday, July 09, 2009 10:12 AM
Subject: RE: Feedback on Daily Tees as Requested.

Lol, Nice one.

If only your shirts were as funny as this reply!